Deltabadger: Automating $6.5M in Bitcoin Purchases Through Reliable, Scalable Bot-Driven Trading
Deltabadger partnered with Upside to build a reliable and scalable trading platform that automates dollar-cost averaging across major exchanges. Within two years, the system powered 1,300+ active bots and purchased over $6.5M worth of Bitcoin for users through fully automated trading.
Introducing Project
Deltabadger set out to make cryptocurrency accumulation accessible, safe, and fully automated. The company needed a robust platform powered by trading bots, capable of integrating with major exchanges and executing long-term dollar-cost averaging (DCA) strategies on behalf of users.
Upside delivered end-to-end development and DevOps support, enabling Deltabadger to launch its MVP in just three months and scale to over 1,300 active bots. By October 2021, the platform had automatically purchased 120.4 BTC (~$6.5M) for its users - demonstrating both reliability and operational resilience in a volatile ecosystem.
Challenge
Client Context & Challenge
Cryptocurrency adoption has historically been hindered by complexity: exchange onboarding, transaction risks, wallet management, and market volatility. Deltabadger wanted to abstract these barriers for everyday users by offering:
- A simple, automated way to accumulate crypto
- A platform that executes purchases via DCA
- Seamless integration with multiple exchanges
- A secure and reliable bot-driven trading engine
The challenge lay in designing a system that could coordinate numerous trading bots, interact with third-party exchanges in real time, and remain resilient despite external API volatility, user-driven load, and fluctuating market conditions.
Solution
Solution Overview
Upside developed Deltabadger as a bot-orchestrated trading platform that automates cryptocurrency purchases for users based on predefined strategies.
Key aspects of the solution included:
A highly reliable backend
capable of managing thousands of active bots executing scheduled trades
Integration with major exchanges
such as Coinbase, Binance, Kucoin, Gemini, Kraken, Bitfinex, FTX, Bitso, and BitBay
Email deliverability safeguards
to ensure transactional communication reached users despite crypto-related domain restrictions
A user-friendly frontend
enabling simple configuration of DCA strategies
Scalable DevOps architecture
to support rapid user growth and API traffic spikes
Results
Impact in Numbers
By October 2021:
1,329+
active bots running simultaneously
120.4 BTC
(~$6.5M) purchased by users via automated DCA
3
months from idea to MVP
And additionally:
- Significantly higher total volume when accounting for other cryptocurrencies
- Real-time trading metrics available directly on deltabadger.com
These results demonstrate the platform’s ability to operate continuously and reliably while executing high-volume automated trading on behalf of users.
Process
Collaboration & Delivery
1
1 - End-to-end backend and frontend development based on client-provided designs
2
2 - DevOps support to ensure reliability, uptime, and efficient deployment processes
3
3 - Agile collaboration with the client's team throughout the build and scaling phases
Highlights
Engineering Highlights
1. Reliable Multi-Exchange Integration
Exchanges vary significantly in API stability, rate limits, error handling, and maintenance behavior. Upside designed and implemented:
- Fault-tolerant API communication
- Retry and failover mechanisms
- Unified interface for multiple exchanges
- Monitoring for degraded or failing third-party endpoints
2. Scalability During High-Growth Periods
As the platform’s user base surged—growing as much in Q1 2021 as in the entire year 2020—Upside ensured:
- Scaling of background job processing (Sidekiq)
- Load-ready infrastructure on AWS
- Efficient database handling for many concurrently running trading bots
3. Secure Communication & Deliverability
Crypto-related domains often face strict spam filtering. Upside implemented:
- A dedicated IP via SendGrid
- Email configuration and monitoring to maintain high deliverability
- Countermeasures against abuse, spam, and malicious signup attempts
4. User Experience for Crypto Payments
Upside designed flows enabling users to pay in BTC while ensuring safety, transaction correctness, and transparency.
Technology Stack
Tools and Technologies Used
Outcome
Outcome
Despite a demanding technical environment and numerous external dependencies, Upside delivered a robust MVP within three months and continued to support Deltabadger as it scaled from initial launch to thousands of active automated bots.
The result is a platform that simplifies cryptocurrency accumulation, powered by stable integrations and resilient engineering practices.
Testimonial
A Client’s Perspective
Upside proved to be a great partner from day one. Their engineering competence, speed of delivery, and practical consulting approach allowed us to launch a reliable, scalable platform in just three months. They guided us through every technical challenge with clarity and confidence
Jan Klosowski
Jan Klosowski
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