How SimOptions increased conversion rate by 17% through improving end-to-end customer journey
SimOptions is a cutting-edge marketplace dedicated to providing international travelers with convenient access to SIM and eSIM cards. Recognizing the vital importance of staying connected in today's digital age.
SimOptions is a cutting-edge marketplace dBy offering a curated selection of the most competitive data packages at unbeatable prices, SimOptions eliminates the hassle of hunting for suitable SIM cards upon arrival in foreign countries. With SimOptions, travelers can embark on their journeys with confidence, knowing that staying connected is both effortless and affordable.edicated to providing international travelers with convenient access to SIM and eSIM cards. Recognizing the vital importance of staying connected in today's digital age, they emerged as the go-to solution for travelers seeking seamless internet connectivity abroad
Challenges
Key Difficulties Encountered
Despite its strong SEO positioning and growing recognition in the market, SimOptions faced critical barriers:
- Outdated website design that struggled to clearly explain eSIM technology to new users.
- Slow site performance that negatively impacted user experience and SEO.
- Low differentiation between product offerings, making it harder for users to choose.
- Upcoming mobile app plans requiring a consistent cross-platform experience.
Goals
What We Set Out to Achieve
Together, we defined three clear objectives for the collaboration:
UX/UI
Completely revamp the checkout process and significantly improve the user journey
Branding
Create a new look and feel for the brand and website, enhancing its modernity and appeal
Development Consulting
Ensure smooth design and front-end delivery, driving better performance
Our Approach
Methodology and Partnership
SimOptions faced several critical challenges that needed attention to maintain competitiveness and trust in the market. The primary issue was the website’s outdated design and issue to effectively explain what an eSIM is and how it works to potential users. Despite strong SEO efforts, the website’s slow performance significantly undermined its activities. The pressing need for modernization was clear, not only to keep pace with competitors, but also to enhance user engagement and retention on the website. Furthermore, with plans to create their mobile app, it was an opportune moment to diversify touchpoints with users. This emphasized the necessity of a comprehensive strategy to revitalize their online presence and ensure readiness for new digital ventures to grow their business even more.
Our Process
From Discovery to Launch
mar 2024 - apr 2024
1
Discovery & Research - Conducted a UX audit and analyzed user pain points across the funnel.
mar 2024 - apr 2024
2
User Flow Mapping - Designed intuitive paths that minimized bottlenecks and reduced support needs.
mar 2024 - apr 2024
3
Brand Refresh - Created a new logo, design system, and visual identity aligned with a modern audience.
mar 2024 - apr 2024
4
Front-End Consultation - Worked closely with SimOptions developers to integrate scalable solutions.
mar 2024 - apr 2024
5
Optimization & Testing - Implemented speed and SEO improvements validated through performance benchmarks.
Technology Stack
Tools and Technologies Used
Results
Clear Wins for SimOptions
Our collaboration with SimOptions resulted in exceptional outcomes, culminating in the launch of a redesigned website with a new checkout system.
17%
increase in Conversion Rate
1.8s
page load time (from 4.5s)
3.7
increase in average SEO ranking position
This project was especially rewarding, providing us with the opportunity to craft a consistent vision across the brand, website, future mobile app, and marketing activities, ensuring a cohesive user experience across all platforms. For SimOptions, operating at a significant scale, it was essential to modernize the presentation to align with the rapid growth of the eSIM industry. The introduction of a refreshed website directly led to a significant increase in conversion rate and boosted their SEO rankings. This collaboration not only met its needed objectives, boosting SimOptions business, but enabled mutual learning and growth.
Testimonials
A Client’s Perspective
Upside delivered a robust, secure, and fully compliant data platform that accelerated our AI research in healthcare. Their deep expertise in both technology and regulatory requirements ensured a seamless integration with our workflows, empowering our team to innovate confidently.
January Adams
Position at Company Name
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How SimOptions increased conversion rate by 17% through improving end-to-end customer journey
